Wetherby Plumbing Case Study
Transforming a local trades business with a high-performance, AEO-optimised digital storefront designed to capture local search traffic.
The Challenge
Starting with a blank slate, the objective wasn’t just to build a digital brochure, but to engineer a dedicated lead-generation asset from day one to capture local market share.
The Solution
A ground-up, high-performance web build focused entirely on conversion and local visibility, utilizing strict SEO and AEO principles to outrank established competitors.
The Results
Achieved the #1 ranking position in the local area for plumbing and heating, successfully driving consistent, high-quality local leads into the business.
The Infrastructure
- Platform: Custom WordPress Build
- Framework: Kadence Pro for elite performance
- Hosting: Premium UK-based 20i Servers with SSL
- Deliverability: Secure port 465 routing via WP Mail SMTP
- Visibility: Integrated SEO and AEO structure