1981 Apparel Case Study
Establishing a premium 1980s lifestyle brand through a high-impact, conversion-focused landing page.
The Challenge
Preparing to launch a new retro clothing brand, the client pivoted from a purely football-focused merch shop to a broader 1980s lifestyle label. They needed a digital storefront that captured this larger vision without alienating their initial target audience.
The Solution
We engineered a strategic Landing Page to act as the ultimate “Brand Hub.” Utilizing a “Collection Splitter” layout, the page immediately establishes a strong retro aesthetic while seamlessly routing user traffic between the specific football collection and the broader cultural apparel.
The Results
Positioned 1981 Apparel as a substantial, premium fashion label from Day 1. The LP successfully secured their digital real estate, streamlined the user journey to the Shopify checkout, and provided a highly scalable foundation for future product drops.
The Infrastructure
- Platform: WordPress
- Architecture: Kadence Pro Custom Landing Page
- Hosting: Premium UK-based 20i Servers with SSL
- ECommerce: Shopify Store Routing
- Strategy: Brand Hub & ‘Collection Splitter’ Architecture